Young farmers - Rural Entrepreneurship Leveraging Advanced training for Young farmers

Social media communication for culture and creativity


Social media communication for culture and creativity

Social media, communication, safety



This module aims to develop the knowledge and skills of the users on how to use social media for communication and the promotion of culture and creativity. Senior users will get familiar with the social media tools, cultural resources on social media that enable them to easily navigate and discover cultural and communication opportunities.

The course is arranged into 3 levels: each module is divided into units. The titles of the units give a more detailed idea about the content of the module. The modules are united under the common topical title: Information and communication through social media.
This specific module is built as follows:
Module 1. Social media communication for culture and creativity
Unit 1.1: Facebook
Unit 1.2: WhatsApp
Unit 1.3: Instagram
Unit 1.4: TikTok
Unit 1.5: Twitter

 Contents in bullet points
● Mostly used social media networks: Facebook, Instagram, Twitter; Tiktok
● You can discover events, photos, exhibitions, etc. on these social media channels
● You can use social media for finding cultural resources and promote your own creative work, you can be inspired, or you can inspire your friends, etc;
● You can avoid social media threats and risks by following recommendations and advice stipulated in this training module


 Social media communication for culture and creativity

Social media communication for culture and creativity


At the end of this module you will be able to:

  • Register and take your first steps on each of the social networks presented
  • Search and add/follow your friends
  • add content and discuss


Facebook is social media, which is also available as a mobile application. It allows users to create a personal profile, upload photo videos, share their opinion, likes, and dislikes of photos, videos, send and receive messages and make calls with or without the video.

Facebook offers several opportunities:

▪ To connect family and friends
▪ To advertise and promote business
▪ To gather like-minded people in groups
▪ To actively discuss different topics
▪ To meet new friends
▪ To find cultural events
▪ To create cultural and creative events
▪ To promote one’s cultural and creative work

How to register ?

How to add a friend ?

How to join a group ?

How to write a publication ?

How to send messages ?



WhatsApp allows two people or larger groups to exchange messages, pictures, videos, or audio messages over the internet connection and between different countries.

How to register on WhatsApp?

Once WhatsApp is launched on the computer or opened on the phone, you can register by entering your name and phone number. You cannot register without a phone number. Once you have logged in to the site or application, you can search for your contacts' names in the search bar. If your contacts are registered on WhatsApp as well, you can send them a message.

How to send photos, videos, and audio on WhatsApp?

If you want to send a photo or video, you can click on the photo symbol next to the message space. If you want to send an audio message, you can click on the microphone and keep pressing until your message is finished.


Instagram offers the possibility to share photos or videos instantly and for a period of 24 hours or less. It is present on the computer as well as on the phone. We can register with a Facebook account.

How to register?

How to follow and communicate ?