Young farmers - Rural Entrepreneurship Leveraging Advanced training for Young farmers

Platforms promoting culture and how they work


COU_11_EN  

 Title
Platforms promoting culture and how they work

 Keywords
Streaming, Free Movies, on-demand, Platforms, Media libraries

 Author
FUORI

 Languages
English

 Objectives/goals
• Understand what “streaming” is and how it works; • Learn about the difference between streaming and live- streaming; • Know which the main streaming platforms are and about the opportunities they offer to enjoy different cultural contents; • Learn about the accessibility of the streaming platforms in terms of eventual subscription fees; • Know about a special case of streaming platform delivering high -quality programmes which are free of charge and come in 6 different languages;


 Description
In this training, we will clarify the meaning of streaming and introduce you to the world of online platforms for culture (cinema, music, theatre, etc.).

 Contents in bullet points
• What streaming is and which opportunities do streaming platforms offer to enjoy a wide selection of contents like documentaries, movies, series, podcasts, music, art performances;
• The difference between streaming and live -streaming and the concept of watching streaming contents on-demand;
• A list of the main- streaming platforms;
ARTE: A deeper look into a high -quality European culture TV channel, which offers all its programmes for free in 6 different languages through the streaming platform https://www.arte.tv/en/



 Contents


 Platform promoting culture and how they work

Platform promoting culture and how they work


  Objectives&Goals

At the end of this module you will be able to:

  • Understand what “streaming” is and how it works;
  • Learn about the difference between streaming and live streaming;
  • Know which the main streaming platforms are and about the opportunities they offer to enjoy different cultural contents;
  • Know about a special case of streaming platform delivering high quality programmes which are free of charge and come in 6 different languages;


  What is a straming

Streaming is the method of data transmission used when someone watches video on the Internet. It is a way to deliver a video file a little bit at a time, often from a remote storage location. By transmitting a few seconds of the file at a time over the internet, client devices do not have to download the entire video before starting to play it.



  Streaming vs Live Streaming

Streaming  Is the process of sending or receiving data (mostly audio and video files) over computer networks among mobile devices via the Internet

The term “stream” refers to the technique of delivering and receiving media, rather than the media itself

Live Streaming Live streaming is when the streamed video is sent over the Internet in real time, without first being recorded and stored. Today, TV broadcasts, video game streams, and social media video can all be live-streamed



  Streaming Platforms

The Internet offers a huge range of possibilities, even free of charge, which can be of interest to the elderly.

Thanks to the many videos, audio books, TV series, documentaries or radio programs available, you can keep busy with your favourite programs and access them at any time.

Here are some entertainment channels for the elderly that can also be accessed for free:

Media libraries of public broadcasters (In Italy Rai, Mediaset, Dplay, etc.): Here you will find most of the films, series and documentaries shown on TV. The programs listed online are available at any time. If you have a Smart TV, i.e. a television that can connect to the Internet, then you can access this content directly from your TV.

YouTube and Vimeo: the online video platform: Any user connected to the Internet can upload a video to YouTube.

Here you will find, in addition to clips of television programs, also videos of private users on many topics such as sports, information or even explanatory videos (tutorials).

Radio stations and online podcasts: You can listen to a radio station online at any time.

For example, on radio.it you can filter radio stations based on a specific genre or theme or listen to radios in your region. There are also paid programs such as Spotify, Amazon Music, Apple Music or Deezer, where you can listen to music and choose from many musical genres.

Streaming platforms: Even in these streaming platforms it is possible to access and watch numerous films and series at any time, just like in the media libraries.

However, these platforms are usually subject to a subscription but also offer a lot more choice. In Europe, the ranking of the most used platforms sees Netflix in first place, and its 67 million subscribers, followed by Amazon Prime Video and Disney +.



  A case study: ARTE

ARTE (acronym for Association Relative à la Télévisione Européenne) is a franco-german TV channel,  created back in 1992 with the aim of promoting unity and understanding amongst Europeans

 
the mission of the channel is to “make culture a living link between European citizens”.
The programmes of ARTE are committed to issues that are important to European citizens: combating inequality, whether social, cultural, economic, geographical, gender or disability related, and promoting sustainable development.
ARTE is almost entirely funded through German and French public fundings which guarantees its independence and press freedom.
Thanks to a co-funding of the European Union, it was possible to offer the subtitling service so that a wide selections of programmes are now available with subtitles in 6 european languages (english, german, french, spanish, italian and polish), which allows to 70% of Europeans to access the contents in their mother language.

 

User experience and Accessibility:

Besides the TV broadcast which can only be watched in Germany and France (unless you have a satellite service), ARTE is available on demand in streaming mode through multiple devices:

- from computers through the website https://www.arte.tv/en/
- dowloading the ARTE App from the app store in your mobile device or into your smart TV if you have one;
- from the ARTE social media pages;

The daily programmes can be viewed “on demand”: from 5 in the morning you can watch the day’s programmes in the order you prefer, at any time.

 

 


  Summing Up

STREAMING: is the method of data transmission used when someone watches video on the Internet.

LIVE STREAMING: is the broadcast of an event over the internet as it happens.

PLATFORMS: The Internet offers a huge range of possibilities, even free of charge, which can be of interest to the elderly.

ARTE: is a franco-german TV channel,  created back in 1992 with the aim of promoting unity and understanding amongst Europeans.

 Bibliography

What is live streaming, How live streaming works, https://www.cloudflare.com/learning/video/what-is-live-streaming/

Streaming, https://www.verizon.com/info/definitions/streaming/

Difference between Streaming and live streaming, http://www.differencebetween.net/technology/difference-between-streaming-and-live-streaming/

Hobby Online, Come tenersi occupati nella terza età, https://www.c-and-a.com/it/it/shop/hobby-online-anziani

ARTE.TV, https://www.arte.tv/en/


 Training Fiche PPT:
14_soscreativity_sommerso.pptx